Marketing An Online Bra and Corset Retailer

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After pulling the report this month for Sapphire Chic Fashions I assessed where the brand is at and the next tasks to complete

First I had to verify the identity for the Midora Smith Facebook account. Later I’m realizing that I need to make sure to use private proxies for all the facebook accounts when using MassPlanner! I set the account to join all women in business groups on facebook.

Sapphire Chic Fashions is planning a photoshoot event called KISS so I posted the flyer throughout the local texas facebook model and photographer groups to gain exposure to models. I invited all the friends of Midora to like the fanpage for Sapphire Chic and also invited Midora’s friends to the Facebook KISS event.

Next, I moved on the the Instagram account and set it to follow #houstonmodel and #houstonphotographer and #houstonmua and #bbwmodel to gain more awareness and followers in the local area associated with those hashtags. I set the Instagram account to like all picutres in the local area having to do with models, photographers, and makeup artists. I did this to gain exposure faster for a particular niche. Since the Houston and Arlington area is pretty big and the event is coming up soon I doubled up following and liking to the same hashtags.

On Pinterest, I began repinning to the corset board from other corset boards. This will help bring traffic to our page since people take pride when their pins get repinned so they will come to see your board where you repinned to. 

We have been discussing reworking the website. My main concern was that the site was hard to use and lacked a general sense of organization. After considering all her products we decided to simplify the site into three categories: Embellished Bras, Corsets, and lingerie and base the navigation and home page on the categories and with a new focus on the blog on the home page. 

Here are the things I noted on the accounts that should be done next. First, continue to work towards revamping the website and do an SEO audit and keyword research. Create a display friendly twitter header and change all profile pics to the logo graphic. I’m also proposing a new logo redesign to try to match the elegance of the brand Victoria’s Secret.

I realized that the brand could benefit from some cute flyers with the tagline and website as well as a general upgrade of the image appearance to adhere to an elegant yet still edgy look as far as the posts that are used. I decided to add cute and feminine motivation posts to the posting campaigns. 

Next, we should clean up the Pinterest boards and make new boards and begin repinning to the rest of the boards and make sure all the accounts are business profiles so that we can look at stats for the accounts!


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